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Digitale Werbung: Anteil von Programmatic Advertising wächst 2017 auf 58 Prozent



Business

by HORIZONT 0 Comments

Programmatic Advertising löst den traditionellen Ein- und Verkauf von Werbeflächen ab. Das zeigt eine Prognose von Zenith. Laut dem Programmatic Marketing Forecast der Agentur werden in diesem Jahr 51 Prozent der digitalen Werbeflächen programmatisch v

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