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Mit Rad statt Auto ins Büro: Werbung muss emotionaler sein



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by KSTA 0 Comments

Autopendler in den Zentren großer Städte sind nach Auffassung des Werbefachmanns Michael Adler nur mit einem guten Nahverkehrsangebot und mit emotionaler Werbung zum Umstieg auf Bus, Bahn oder Fahrrad zu bewegen. „Der Weg zur Arbeit gehört zu den gan

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