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Schwan-Stabilo: Aus Freude am Malen


by Handelsblatt 0 Comments

Kosmetikstifte, Füller, Regenjacken und Rucksäcke. Dem fränkischen Mittelständler Schwan-Stabilo ging es in seiner 161-jährigen Firmengeschichte noch nie so gut. Doch die Umsatzbringer sind nicht etwa die Stifte.

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